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13.10: E-mail Blast

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    Figure 13.13 This e-mail blast was sent to the New Yorker’s list as part of an added-value for the print buy. It was geo-targeted to readers who would be able to attend NewsBreaker Live in White Plains, New York.

    Late in the campaign SS+K utilized the e-mail blast to promote the NewsBreaker Live game as it appeared in White Plains, New York. Each print ad had the URL

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