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Business LibreTexts

3: Marketing Research - an aid to decision making

  • Page ID
    21349
    • jburnett.jpg
    • Contributed by John Burnett
    • Sourced from Global Text Project

    Learning Objectives

    Having completed this chapter, you should:

    • understand the role of marketing research
    • understand the marketing research process and the techniques employed

    Thumbnail: pixabay.com/photos/digital-m...oogle-1725340/