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8: Create - Search engine optimization (SEO)

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    41692

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    Learning Objectives

    In this chapter, you will learn:

    • How search engines work and how they deliver results.
    • How to plan, research and implement an effective keyword strategy across text and other content.
    • Techniques for link building, an essential aspect of SEO.
    • How specialised search, such as mobile, social and local search, can affect your rankings and how to optimise for these.

    This page titled 8: Create - Search engine optimization (SEO) is shared under a CC BY-NC-SA 3.0 license and was authored, remixed, and/or curated by Rob Stokes via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.