15.8: References

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Bowman, M., 2017. Video marketing the future of content marketing. [Online] Available at: www.forbes.com/sites/forbesa.../#27eb8d106b53 [Accessed 1 November 2017]

Content Marketing Institute, 2013. What is Content Marketing? [Online] Available at: http://contentmarketinginstitute.com...ent-marketing/ [Accessed 1 November 2017]

Digital Training Academy, n.d. Content Marketing case study: How Intel and Toshiba got an audience of 70 million with social storytelling. [Online] Available at: www.digitaltrainingacademy.co...arketing_case_ study_how_intel_and_toshiba_got_an_audience_of_70_million_with_social_storytelling.php [Accessed 1 November 2017]

Halvorson, K., 2010. Kristina Halvorson, Content Strategy on Conversation Agent. [Online] Available at: http://www.conversationagent.com/201...-strategy.html [Accessed 1 November 2017]

Postan, L., 2016. Content Marketing and SEO. [Online] Available at: http://www.outbrain.com/blog/content...keting-and-seo [Accessed 1 November2017]

Cognitive Media, n.d. Coca-Cola Content 2020 Part One. [Online] Available at: http://www.youtube.com/watch?feature...&v=LerdMmWjU_E [Accessed 1 November 2017]

Vipat, R., (2013) Digital marketing at Nike. [Online] Available at: http://www.slideshare.net/ojasvipat/...keting-at-nike [Accessed 1 November 2017]