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11: Engage - Search advertising

  • Page ID
    24927
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    Learning Objectives

    In this chapter, you will learn:

    • How to put together a search advert.
    • How to target your search ad at relevant users.
    • The process of bidding on key phrases and how this affects your ranking.
    • How to plan, set up and run your own search advertising campaign.


    This page titled 11: Engage - Search advertising is shared under a CC BY-NC-SA 3.0 license and was authored, remixed, and/or curated by Rob Stokes via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.