10.2: Key terms and concepts
- Page ID
- 24915
\( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \) \( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)\(\newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\) \( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\) \( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\) \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\) \( \newcommand{\Span}{\mathrm{span}}\) \(\newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\) \( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\) \( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\) \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\) \( \newcommand{\Span}{\mathrm{span}}\)\(\newcommand{\AA}{\unicode[.8,0]{x212B}}\)
| Term | Definition |
| eCommerce | The buying and selling of products and services, including funds and data, electronically. |
| B2C | Business to consumer, where a business sells products or services directly to the consumer. |
| B2B | Business to business, where a business sells products or services to another business, such as the relationship between manufacturers and distributors or retailers. |
| C2C | Consumer to consumer, where consumers sell products directly to other consumers. |
| C2B | Consumer to business, where consumers sell products to business, such as freelance services. |
| Cross channel commerce | Strategic maximization of customer relationships beyond the initial engagement channel. |
| m-commerce | Mobile commerce, the use of wireless devices to conduct commercial transaction online. |
| Multi-channel commerce | An online purchase experience that involves multiple channels, such as social media, company website, user reviews, in-store, traditional media and apps. |
| Omnichannel | Retailing strategy that delivers a seamless customer experience through all available shopping channels. |
| Payment gateway | eCommerce service that processes online payment for purchases through online stores. |
| Social commerce | Subset of eCommerce that involves social media and online media that supports social interaction, where user contributions assist in online trade of products. |