4.E: Market Research(Exercises)
- Page ID
- 35252
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Case study questions
- What is sentiment data?
- How could a tool like BrandsEye be used to gather information about your customers? Suggest some ideas.
- Why was BrandsEye able to correctly predict the results of the national referendum on Brexit and the US Presidential Elections?
Chapter questions
- Discuss the relationship between the ideas discussed in the Data chapter and this one.
- What is primary research?
- What role does online research play in the overall market research toolkit?
Further reading
http://s3.amazonaws.com/SurveyMonkey...martSurvey.pdf – The Smart Survey Design is a useful white paper that will help you master drawing up relevant web surveys.
Learn about probability sampling: https://www.socialresearchmethods.net/kb/sampprob.php