4.2: Key terms and concepts
- Page ID
- 24866
\( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \) \( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)\(\newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\) \( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\) \( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\) \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\) \( \newcommand{\Span}{\mathrm{span}}\) \(\newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\) \( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\) \( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\) \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\) \( \newcommand{\Span}{\mathrm{span}}\)\(\newcommand{\AA}{\unicode[.8,0]{x212B}}\)
| Term | Definition |
| Bounce rate | The number of people who view one page and then leave a website without viewing any other pages. Data statistics and facts collected for analysis. |
| Data sentiment analysis | The systematic analysis of subjective materials, such as survey responses or social media posts, in order to determine the attitude and intended emotional communication of the customer |
| Focus group | A form of qualitative research where people are asked questions in an interactive group setting. From a marketing perspective, it is an important tool for acquiring feedback on new products and various topics. |
| Hypothesis | A supposition that is tested in relation to known facts; a proposition based on reason but not necessarily assumed to be true. |
| Listening lab | A testing environment where the researcher observes how a customer uses a website or product. |
| Observation/online ethnography | When a researcher immerses themselves in a particular environment in order to gather insights. |
| Primary research | The collection of data to present a new set of findings from original research. |
| Qualitative data | Data that can be observed but not measured. Deals with descriptions. |
| Quantitative data | Data that can be measured or defined. Deals with numbers. |
| Research community | A community set up with the intention of being a source for research. |
| Research methodology | Methods employed in research for reaching results |
| Sample size | The number of respondents in a sample of the population. |
| Secondary research | The collection of existing research data. |
| Sentiment | The emotion attached to a particular mention which is positive, negative or neutral. |
| Statistically significant | A sample that is big enough to represent valid conclusions. |