Search
x
selected template will load here
Error
This action is not available.
Principles of Marketing (Lumen)
Marketing
{ "3.01:_Case_Study-_eHarmony_Targets_Women" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "3.02:_Self_Check-_Segmentation_Decisions" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "3.03:_Outcome-_Targeting_and_Marketing_Mix" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "3.04:_Reading-_Targeting_Strategies_and_the_Marketing_Mix" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "3.05:_Case_Study-_Red_Bull_Wins_the_Extreme_Niche" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "3.06:_Simulation-_Segmenting_the_Ice_Cream_Market" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "3.07:_Self_Check-_Targeting_and_Marketing_Mix" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "3.08:_Putting_It_Together-_Segmentation_and_Targeting" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "3.09:_Why_It_Matters-_Segmentation_and_Targeting" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "3.10:_Outcome-_Segmentation_and_Targeting_Rationale" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "3.11:_Reading-_The_Purpose_of_Market_Segmentation_and_Targeting" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "3.12:_Self_Check-_Segmentation_and_Targeting_Rationale" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "3.13:_Outcome-_Common_Segmentation_Approaches" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "3.14:_Reading-_Segmentation_Criteria_and_Approaches" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "3.15:_Self_Check-_Common_Segmentation_Approaches" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "3.16:_Outcome-_Segmentation_Decisions" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "3.17:_Reading-_Choosing_a_Segmentation_Approach_and_Target_Segments" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()" }
{ "00:_Front_Matter" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "01:_What_Is_Marketing" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "02:_Marketing_Function" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "03:_Segmentation_and_Targeting" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "04:_Marketing_Strategy" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "05:_Ethics_and_Social_Responsibility" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "06:_Marketing_Information_and_Research" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "07:_Consumer_Behavior" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "08:_Positioning" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "09:_Branding" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "10:_Product_Marketing" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "11:_Pricing_Strategies" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "12:_Place-_Distribution_Channels" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "13:_Promotion-_Integrated_Marketing_Communication_(IMC)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "14:_Marketing_Globally" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "15:_Marketing_Plan" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "16:_Faculty_Resources" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "zz:_Back_Matter" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()" }
{ "Book:_eMarketing__The_Essential_Guide_to_Marketing_in_a_Digital_World_(Stokes)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Book:_Launch__Advertising_and_Promotion_in_Real_Time" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Core_Principles_of_International_Marketing_(Mariadoss)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Digital_Marketing_Strategy_(Dolbec)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Introducing_Marketing_(Burnett)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Principles_of_Marketing_(LibreTexts)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Principles_of_Marketing_(Lumen)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", "Principles_of_Marketing_(OpenStax)" : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()", The_Power_of_Selling : "property get [Map MindTouch.Deki.Logic.ExtensionProcessorQueryProvider+<>c__DisplayClass230_0.<PageSubPageProperty>b__1]()" }
Wed, 01 Nov 2023 17:44:38 GMT
3: Segmentation and Targeting
47854
47854
Delmar Larsen
{ }
Anonymous
Anonymous User
2
false
false
[ "article:topic-guide", "showtoc:no", "license:ccby", "program:lumen", "licenseversion:40", "authorname:lumen", "source@https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016" ]
[ "article:topic-guide", "showtoc:no", "license:ccby", "program:lumen", "licenseversion:40", "authorname:lumen", "source@https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016" ]
https://biz.libretexts.org/@app/auth/3/login?returnto=https%3A%2F%2Fbiz.libretexts.org%2FBookshelves%2FMarketing%2FPrinciples_of_Marketing_(Lumen)%2F03%253A_Segmentation_and_Targeting