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Business LibreTexts

9.7: Mapping and Your Own Social Network

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  • Learning Objectives

    1. Understand what is involved in social network analysis.
    2. Be able to analyze your own social network.
    3. Be able to identify the gaps in your network and develop a plan to fill those gaps.

    As you have already learned, the mapping and measuring of relationships and flows between people, groups, organizations, computers, Web sites, and other information/knowledge processing entities is called social network analysis. Social network analysis is not the same thing as networking, where networking is the activities you might engage in to build your social network. In this section, you will learn the basics of mapping your own social network. It will give you a sense of the size of your network, along with some other useful characteristics to work with such as density.

    Figure 9.14


    You can map your social network to understand its structure.

    Kat Masback – BC-4 World Primary Network – CC BY-SA 2.0.