Information Systems - A Manager's Guide to Harnessing Technology
- Page ID
- 4495
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Information Systems: A Manager’s Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.
- Front Matter
- 1: Setting the Stage- Technology and the Modern Enterprise
- 2: Strategy and Technology- Concepts and Frameworks for Understanding What Separates Winners from Losers
- 3: Zara- Fast Fashion from Savvy Systems
- 4: Netflix- The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
- 5: Moore’s Law- Fast, Cheap Computing and What It Means for the Manager
- 6: Understanding Network Effects
- 7: Peer Production, Social Media, and Web 2.0
- 8: Facebook- Building a Business from the Social Graph
- 9: Understanding Software- A Primer for Managers
- 10: Software in Flux- Partly Cloudy and Sometimes Free
- 11: The Data Asset- Databases, Business Intelligence, and Competitive Advantage
- 12: A Manager’s Guide to the Internet and Telecommunications
- 13: Information Security- Barbarians at the Gateway (and Just About Everywhere Else)
- 14: Google- Search, Online Advertising, and Beyond
- Back Matter