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Business LibreTexts

30: Intellectual Property

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    Learning Objectives

    After reading this chapter, you should understand the following:

    • The principal kinds of intellectual property
    • The difference between patents and trade secrets, and why a company might choose to rely on trade secrets rather than obtain a patent
    • What copyrights are, how to obtain them, and how they differ from trademarks
    • Why some “marks” may not be eligible for trademark protection, and how to obtain trademark protection for those that are