In this Module we will explore the various ways that businesses can enter foreign markets – and there are a variety from which to choose. Each strategy has its advantages and disadvantages and sometimes it works but other times … well, not so much! Often times it is not the product or service that is a failure, but the ability to replicate success on an international scale has eluded some VERY big names … WalMart, Coke, McDonalds. So, now we will see what options are available to business and take a look at what works and what doesn’t work.
LEARNING OUTCOMES
After you complete the required assignments you will be able to:
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Identify the various strategies of international business and the strategic ways to enter a foreign market
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Compare and contrast strategies for entering world markets
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Determine the most appropriate strategy for entering a specific market or specific product
CC licensed content, Original
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International Business.
Authored by
: Linda Williams.
Provided by
: Tidewater Community College.
Located at
:
http://www.tcc.edu
.
Project
: Z Degree Project.
License
:
CC BY: Attribution