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anchoring strategies
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in the ethical context, the process of making ethics a foundation (anchor) of your business so that decision makers act keeping in mind key ethical considerations
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antitrust laws
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prevent companies from abusing position or power in the market through exclusion or limitation of competitor access to the market
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business ethics
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conduct by which companies and their agents abide by the law and respect the rights of their stakeholders, particularly their customers, clients, employees, and the surrounding community and environment
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conflict of interest
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when an individual or organization has interests in multiple areas that come into conflict with each other
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copyright
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grants the creator of a work the exclusive right to reproduce the work, typically for a specified period of time
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corporate social responsibility (CSR)
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practice in which a business views itself within a broader context, as a member of society with certain implicit social obligations and responsibility for its own effects on environmental and social well-being
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design patent
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protects product design
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disclosure
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sharing the needed facts and details about a subject in a transparent and truthful way
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diversity
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inclusion of many types of employees, regardless of differences (race, religion, gender, disability, LGTBQ, socioeconomic, cultural)
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environmental entrepreneurship
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entrepreneurial ventures focused on identifying an environmental problem and creating a product or process to solve that problem
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ethics
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standards of behavior to which we hold ourselves in our personal and professional lives
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fairness
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impartial, unbiased compliance with rules and standards of what is right, just, and equitable
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integrity
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adherence to a code of moral values implying trustworthiness and incorruptibility because there is unity between what we say and what we do
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intellectual property
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legally protected result of creative work to turn a unique idea into a product or service
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prejudice
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way of thinking about or treating employees in a manner that favors or hinders one person or group over another, usually in a way considered to be unfair
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social entrepreneurship
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entrepreneurial ventures focused on identifying a societal problem and creating a product or process to solve that problem
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sustainability
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practice of preserving resources and operating in a way that is ecologically responsible in the long term
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trade secret
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proprietary information, processes, or other internal knowledge that contribute to an organization’s competitive edge in a market
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trademark
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registration that provides the owner the ability to use a name, symbol, jingle, or character in conjunction with a specific product or service, and prevents others from using those same symbols to sell their products
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truthfulness
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underlying facts, reality, and evidence on a matter
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utility patent
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protects product ideas