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9.7: Sample Business Plan

  • Page ID
    28643
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    Business Plan Overview Template for AddVintner (confidential draft)

    1. AddVintner: Creating fine wine before its time.
    2. We will develop high-tech refrigeration devices that will significantly reduce the time to age wines for a broad range of customers.
    3. We plan on offering at least two products. One is targeted at the wine connoisseurs, aficionado, and expensive restaurants/clubs. The other product will be targeted toward wine enthusiasts and dabblers. The high-end products will be priced in the $1,500–$2,500 range. The low-end product will start at $400.
    4. What are your goals and objectives over the next 3 months to year (2–6 phrases on precise performance intentions)?
      • Sell 5,000 units of $2,000 unit by December.
      • Sell 10,000 units of $400 unit by December.
      • Conduct research on the effectiveness of the wine aging process.
    5. What tactics will you use over the next 3 months to a year to reach your objectives and mission (2–8 phrases)?
      • Purchase warehouse for manufacturing by March.
      • Conduct additional research on the viability of the aging process.
      • Hire additional designers to develop product portfolio.
      • Develop marketing strategy by March.
      • Develop production process by May.
      • Hire 10 employees by June.
      • Start advertising by July.
      • Start production by August.

    9.7: Sample Business Plan is shared under a not declared license and was authored, remixed, and/or curated by LibreTexts.