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16.3: Learning Outcomes

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    The content, assignments, and assessments for Business Communication Skills for Managers are aligned to the following learning outcomes. A full list of course learning outcomes can be viewed here: Business Communication Skills for Managers Learning Outcomes.

    Module 1: Identify key principles in business communication

    Communicating in Business

    • Discuss the importance of effective communication in business Effective Communication in Business
    • Differentiate between different methods of communication Methods of Communication
    • Discuss the importance of ethical communication Ethics in Business Communication
    • Discuss the importance of staying connected with colleagues, other professionals, and customers in the digital age

    Module 2: Writing in Business

    Discuss different processes and considerations involved in writing in business

    • Write a business communication given a specific audience and purpose
    • Discuss the impact that word choice and tone can have on a business message
    • Identify the three parts of the writing process
    • Use common word processing software to write business messages

    Module 3: Written Communication

    Identify the appropriate use of different channels of written communication in business

    • Discuss the shift from paper to digital communication
    • Compose emails and memos intended for an audience within the same company or team as the writer
    • Identify other common methods of professional communication
    • Discuss appropriate ways to communicate to an audience outside of the company
    • Determine the appropriate communication channel for a specific type of message

    Module 4: Research

    Use traditional and online tools and methods to find, evaluate, and process information

    • Discuss the importance of data and identify its role in business
    • Process information from internal sources
    • Evaluate and practice preliminary, intermediate, and advanced search techniques
    • Evaluate and practice methods of analysis to assess the quality and reliability of a source
    • Discuss issues of plagiarism, copyright and fair use

    Module 5: Visual Media

    Create meaningful visual media

    • Find the best media to present your message
    • Discuss how to most effectively use images in business messages and identify potential sources for these images
    • Discuss how to most effectively use charts, diagrams, and other graphics in business messages and identify potential sources for these visual aids
    • Discuss the use of video in business messages
    • Identify ways to make information more accessible to your audience
    • Incorporating meaningful visual media in business messages

    Module 6: Reports

    Create various types of business reports

    • Discuss the different types of reports and their purposes
    • Create an informal report
    • Create formal reports and proposals

    Module 7: Public Speaking

    Identify key principles in public speaking for business

    • Identify key principles of effective public speaking
    • Describe delivery techniques for use during a public speech
    • Identify the role and importance of your audience
    • Discuss tips and tricks to giving an effective speech

    Module 8: Developing and Delivering Business Presentations

    Create a presentation using slides and other visual aids

    • Discuss the usefulness of visual aids and identify common presentation tools
    • Create a presentation using Microsoft PowerPoint
    • Create a presentation using Google Slides
    • Create a presentation intended for a business meeting

    Module 9: Communicating through Technology

    Organize and participate in meetings using phone and video conferencing tools

    • Recognize common types of tools for audio, video, and web sharing tools
    • Use common planning tools to schedule business meetings
    • Schedule meetings with audio, video, and web sharing components
    • Use audio conferencing tools effectively in a business context
    • Use video conferencing tools effectively in a business context
    • Use web sharing tools effectively in a business context

    Module 10: Social Media

    Use social media to present a business message

    • Identify common social media platforms used by businesses
    • Identify social media platforms that are typically less frequently used by businesses
    • Use various types of social media to increase your sales
    • Use various types of social media to build affinity with your customers and make your brand stand out

    Module 11: Communicating Different Messages

    Write various types of business messages, including informative messages, team-focused messages, criticism, and response messages

    • Identify the appropriate usage of informative business messages and write an informative business message
    • Discuss the importance of team-focused communication in business
    • Write a business message criticizing internal or external business situations
    • Write a response to criticism

    Module 12: Collaboration in and across Teams

    Identify ways to collaborate in business within a team and across multiple teams

    • Discuss the role and types of teams in workplace communication
    • Discuss strategies for working in collaborative projects
    • Discuss best practices in workplace etiquette

    Module 13: Social Diversity in the Workplace

    Propose solutions to challenges that may occur in communication, especially across cultures in a global marketplace

    • Define diversity and discuss its influence on the workplace
    • Discuss how different cultures impact the workplace
    • Discuss the how gender impacts communication in the workplace
    • Discuss the impact of disabilities in the workplace
    • Discuss different strategies for talking to individuals from a different generation
    • Discuss strategies for creating a functional workplace by combating biases

    Module 14: Finding a Job

    Create a resume, a cover letter, and a profile on professional social media sites

    • Discuss how to gain skills necessary for professional life
    • Discuss the importance of networking, and identify strategies to increase your professional network
    • Produce a résumé and a cover letter
    • Discuss effective interview strategies and prepare for common interview questions

    Module 15: Recruiting and Selecting New Employees

    Describe effective strategies for recruiting and selecting qualified job applicants

    • Describe effective strategies for recruiting qualified job applicants
    • Discuss the key elements of a successful interview
    • Identify the key steps in selecting a new employee
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