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Business LibreTexts

14.9: Additional Resources

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  • Robert Cialdini, author of Influence: The Psychology of Persuasion, asks, “Which messages spur citizens to protect the environment?” January 25, 2007, at the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA); free downloads of MP3 and PDF transcripts are available. promotes critical thinking skills and awareness of the impact of images in the media among young people.

    Watch a YouTube video of a persuasive speech on becoming a hero.

    Watch a YouTube video of a persuasive speech on same-sex marriage.

    Professional speaker Ruth Sherman speaks persuasively about her book, Get Them to See It Your Way, Right Away.

    Visit this site for a video and other resources about Maslow’s hierarchy of needs.

    Read an informative article on negotiating face-to-face across cultures by Stella Ting-Toomey, .

    Purdue University’s Online Writing Lab (OWL) provides a guide to persuasive speaking strategies.

    Visit the Web site of talk show host Sean Hannity and assess his persuasive speaking techniques.

    Visit the Web site of National Public Radio and assess the persuasive message of various radio programs.