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Business LibreTexts

2: Delivering Your Message

  • Page ID
    12451
    • 2.1: What is Language?
      Language is a system of words used as symbols to convey ideas, and it has rules of syntax, semantics, and context. Words have meaning only when interpreted by the receiver of the message.
    • 2.2: Messages
      Messages are primary, secondary, and auxiliary. A message can be divided into a five-part structure composed of an attention statement, introduction, body, conclusion, and residual message.
    • 2.3: Principles of Verbal Communication
      Language is a system governed by rules of syntax, semantics, and context; we use paradigms to understand the world and frame our communications. Verbal communication is based on several basic principles. In this section, we’ll examine each principle and explore how it influences everyday communication. Whether it’s a simple conversation with a coworker or a formal sales presentation to a board of directors, these principles apply to all contexts of communication.
    • 2.4: Language Can be an Obstacle to Communication
      As you use language to make sense of your experiences, as part of our discussion, you no doubt came to see that language and verbal communication can work both for you and against you. Language allows you to communicate, but it also allows you to miscommunicate and misunderstand. To avoid obstacles to communication, avoid clichés, jargon, slang, sexist and racist language, euphemisms, and doublespeak.
    • 2.5: Emphasis Strategies
      Emphasize your message by using visuals, signposts, internal summaries and foreshadowing, and repetition.
    • 2.6: Improving Verbal Communication
      To improve communication, define your terms, choose precise words, consider your audience, control your tone, check for understanding, and aim for results.
    • 2.7: Additional Resources

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