15: Business Presentations in Action
- Page ID
- 12465
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- 15.1: Sound Bites and Quotables
- Sometimes the words with the most impact are succinct, memorable statements. Sound bites, brief statements that zero in on the point of a larger or longer message, are often excised from interviews and articles, and presented apart from the context in which they were originally written or spoken. Slogans are phrases that express the goals, aims or nature of a product, service, person, or company. Quotes are memorable sayings extracted from written or verbal messages.
- 15.2: Telephone/VoIP Communication
- Talking on the phone or producing an audio recording lacks an interpersonal context with the accompanying nonverbal messages. Unless you use vivid language, crisp, and clear descriptions, your audience will be left to sort it out for themselves. They may create mental images that don’t reflect your intention that lead to miscommunication. Conversations follow predictable patterns and have main parts or stages we can clearly identify.
- 15.3: Meetings
- A meeting is a group communication in action around a defined agenda, at a set time, for an established duration. Meetings can be effective, ineffective, or a complete waste of time. If time is money and effectiveness and efficiency are your goals, then if you arrange a meeting, lead a meeting, or participate in one, you want it to be worth your time.
- 15.4: Celebrations - Toasts and Roasts
- Toasts are formal expressions of goodwill, appreciation, or calls for group attention to an issue or person in a public setting, often followed by synchronous consumption of beverages. Roasts are public proclamations that ridicule or criticize someone to honor them. That may sound awkward at first, but consider the targets most commonly associated with roasts: those in positions of power or prestige.
- 15.5: Media Interviews
- At some point in your business career it’s likely that you will be interviewed by a representative of the media. A press interview is both a challenge and an opportunity. Like a speech, it may make you nervous, but you have the advantage of being the center of attention and having the opportunity to have your say. This chapter addresses the basics for preparing and participating in a press interview.
- 15.6: Introducing a Speaker
- A speaker introduction involves establishing the person’s credibility, motivating audience interest, and saying what the speaker could not say. Not many speakers will jump to the stage and share their list of accomplishments, as this would appear arrogant and could quickly turn off an audience. Being designated to introduce a speaker is an honor and an important duty that requires planning and preparation.
- 15.7: Presenting or Accepting an Award
- There is nothing more gratifying than recognition from your peers and colleagues for a job well done. We all strive for acceptance, and recognition is a reflection of belonging, a basic human need. In this chapter we will discuss how to present or accept an award tactfully, graciously, and professionally.
- 15.8: Serving as Master of Ceremonies
- A master of ceremonies is the conductor of ritual gatherings. The master of ceremonies (or MC for short, often written as “emcee”) has the poise and stage presence to start, conduct, and conclude a formal ceremony for a group or community. Typically emcees will be full members of the community, recognized for their credibility, integrity, service, and sense of humor. The emcee sets the intellectual and emotional tone for the event.
- 15.9: Viral Messages
- Viral messages are words, sounds, or images that compel the audience to pass them along. They prompt people to act, and mobilize communities. Community mobilization has been studied in many ways and forms. We mobilize communities to leave areas of disaster, or to get out and walk more as part of an exercise program.
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