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Business LibreTexts

10: Developing Business Presentations

  • Page ID
    12459
    • 10.1: Before You Choose a Topic
      As you begin to think about choosing your topic, there are a few key factors to consider. These include the purpose of the speech, its projected time length, the appropriateness of the topic for your audience, and your knowledge or the amount of information you can access on the topic. This section examine each of these factors.
    • 10.2: Choosing a Topic
      Choosing a speech topic involves knowing yourself and your audience; using efficient strategies; and understanding appeal, appropriateness, and ability. When you have accomplished these steps, you will be able to write a good thesis statement.
    • 10.3: Finding Resources
      Now that you know your general purpose, have committed to a topic, and have written your thesis statement, it’s time to gather information. If you have chosen the topic from your list, you probably already know a lot about it. But in most cases you will still need information from sources other than yourself, to establish credibility, create a more comprehensive speech, and to make sure no important aspect of your topic is left out.
    • 10.4: Myths and Realities of Public Speaking
      Public speaking does not have to be a “fright or flight” experience; it can be like holding a half of a friendly conversation. This will especially be true if you do a good job of preparing and organizing your presentation ahead of time.
    • 10.5: Overcoming Obstacles in Your Presentation
      For a successful oral presentation, do your best to avoid obstacles to understanding, such as language expressions (i.e., unknown to other listeners), cultural perceptions, and ethnocentrism.
    • 10.6: Additional Resources

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