2.10: Activity- One-Minute Elevator Pitch

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Digital Education Strategies
The Chang School

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Establishing a culture of accessibility in an organization requires buy-in from senior management. These managers may not always understand the implications of accessibility barriers on the company. Using the knowledge you have gained to this point, write an elevator pitch to convince a senior manager that accessibility is important to the company.

If you are not familiar with elevator pitches, they often unfold when you, the speaker, getting on the elevator, happen to run into a key senior person in the company, who typically spends her day running from meeting to meeting. You have her as a captive audience for one minute while the elevator ascends. This is the only opportunity you will have to pitch your idea to this person, and if you succeed in convincing this person, she will support you in your effort.

Your task in this activity is to convince one of the following people that digital accessibility is very important and you have a good idea that is sure to benefit the company. You may want to consider different arguments to convince different people.

President/Chief Executive Officer
Director of Marketing
IT Manager/Chief Information Officer
General Manager
Human Resource Director

For help with creating your elevator pitch, read Mindtools’s How to Create an Elevator Pitch.

Suggested Viewing: If you would like to see examples of an elevator pitch, have a look through the following video resources.

1. Video: 6 Elevator Pitches for the 21st Century

A YouTube element has been excluded from this version of the text. You can view it online here: http://pressbooks.library.ryerson.ca/dabp/?p=658

2. Video: Elevator Pitch Winner (Utah State)

A YouTube element has been excluded from this version of the text. You can view it online here: http://pressbooks.library.ryerson.ca/dabp/?p=658

3. Video: Sarah Bourne Makes the Business Case for Implementing Accessible Technology

A YouTube element has been excluded from this version of the text. You can view it online here: http://pressbooks.library.ryerson.ca/dabp/?p=658

4. Video: Mike Paciello Makes the Business Case for Implementing Accessible Technology

A YouTube element has been excluded from this version of the text. You can view it online here: http://pressbooks.library.ryerson.ca/dabp/?p=658